Personalisation

When a user visits your website, they'll want to see content that is relevant and useful for them. Personalisation will help in showing them different content based on factors such as: what they've viewed before, what device they're using, what time and season it is, where they are, and what they're trying to do.

Why personalisation?

Your website users will benefit from viewing more relevant content that helps them discover what they are looking for or to complete the task they are undertaking. The key is to derive their intent at the current point of interaction to make their discovery faster and easier. The result? A better user experience and more trust and appreciation for the information you provide.

Woman using laptop indicating the use of personalisation

How it works

A proprietary client-side tracking service collects user behaviour data and summarises it into a user profile made up of various properties stored in their browser’s localstorage. This data can then be used by our Personified module to customise what is shown to the user.

Establishing user profiles with summary values such as:

User profile properties

Topic

Audience

Stage

Intent

Location

Language

Season

Time of day