When a user visits your website, they'll want to see content that is relevant and useful for them. Personalisation will help in showing them different content based on factors such as: what they've viewed before, what device they're using, what time and season it is, where they are, and what they're trying to do.

Personalisation Illustration

Why personalisation?

Why personalisation?

Your website users will benefit from viewing more relevant content that helps them discover what they are looking for or to complete the task they are undertaking. The key is to derive their intent at the current point of interaction to make their discovery faster and easier. The result? A better user experience and more trust and appreciation for the information you provide.

Woman using laptop indicating the use of personalisation

How it works

How it works

A proprietary client-side tracking service collects user behaviour data and summarises it into a user profile made up of various properties stored in their browser’s localstorage. This data can then be used by our Personified module to customise what is shown to the user.

Establishing user profiles with summary values such as:

User profile properties


Hashtag icon


Audience icon


Stage icon


Intent icon


location icon


language icon


Season icon


Time of day icon

Time of day

Personalisation features

User and item recommendations icon

Custom tasks

By using a user audience type, you deliver targetted priority tasks you know they would commonly perform.

user profile icon


These are content blocks that can be placed across the site to suggest the next best step or task, to remind the user or an action they meant to take.

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Filtered content

Content such as news, alerts and advice can be filtered by the topic a user is most interested in.

See personalisation in action

See personalisation in action

We created the Convivial CXP Demo site as a minimalistic ‘bookshop’ with some sample content. As you browse the site content, properties about your interaction such as the topics or the authors you’re interested in and the audience type you lean towards are used to promote relevant content to help you further explore content.

View the demo site

Bookshop built with convivial screenshot and logos



Let's chat!

We would love to hear about your project and what you have in mind. Book a complimentary session with us today and let us help you work it out.

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