Personalisation
When a user visits your website, they'll want to see content that is relevant and useful for them. Personalisation will help in showing them different content based on factors such as: what they've viewed before, what device they're using, what time and season it is, where they are, and what they're trying to do.
![Personalisation Illustration](/sites/default/files/styles/hero_banner_standard/public/2023-12/Personalisation%20hero%20Illustration.png?itok=NFNqGmet)
Why personalisation?
How it works
How it works
A proprietary client-side tracking service collects user behaviour data and summarises it into a user profile made up of various properties stored in their browser’s localstorage. This data can then be used by our Personified module to customise what is shown to the user.
Establishing user profiles with summary values such as:
User profile properties
![Hashtag icon](/sites/default/files/styles/small_standard/public/2024-01/hashtag.png?itok=tr4keFUG)
Topic
![Audience icon](/sites/default/files/styles/small_standard/public/2024-01/Audience-icon.png?itok=ngFlfqTj)
Audience
![Stage icon](/sites/default/files/styles/small_standard/public/2024-01/stage-icon.png?itok=qbPmKU3L)
Stage
![Intent icon](/sites/default/files/styles/small_standard/public/2024-01/crosshairs_0.png?itok=l_Lloc6U)
Intent
![location icon](/sites/default/files/styles/small_standard/public/2024-01/location-icon.png?itok=WSzxgHO3)
Location
![language icon](/sites/default/files/styles/small_standard/public/2024-01/language-icon.png?itok=aBfdDV4p)
Language
![Season icon](/sites/default/files/styles/small_standard/public/2024-01/Season-icon.png?itok=JMbUfviT)
Season
![Time of day icon](/sites/default/files/styles/small_standard/public/2024-01/time-of-day-icon.png?itok=bv7jxmzE)
Time of day
Personalisation features
![User and item recommendations icon](/sites/default/files/styles/small_standard/public/2024-01/user-item-recommendations-icon.png?itok=-cl_2wTq)
Custom tasks
By using a user audience type, you deliver targetted priority tasks you know they would commonly perform.
![user profile icon](/sites/default/files/styles/small_standard/public/2024-01/user-profile-icon.png?itok=AZVh-M7d)
Promotions
These are content blocks that can be placed across the site to suggest the next best step or task, to remind the user or an action they meant to take.
![Filtered content icon](/sites/default/files/styles/small_standard/public/2024-01/filter_icon_0.png?itok=UT3Bzyep)
Filtered content
Content such as news, alerts and advice can be filtered by the topic a user is most interested in.
See personalisation in action
See personalisation in action
We created the Convivial CXP Demo site as a minimalistic ‘bookshop’ with some sample content. As you browse the site content, properties about your interaction such as the topics or the authors you’re interested in and the audience type you lean towards are used to promote relevant content to help you further explore content.
![Bookshop built with convivial screenshot and logos](/sites/default/files/2024-02/bookhop-convivial.png)